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Posts Tagged ‘Dr Madhukar Shukla’

Asking Old Questions - Seeking New Answers

August 15th, 2009    MadhukarShukla

Why does this idea of writing on HRTalks– a space created for all human resource professionals – on this Independence Day remind me of an article from The Atlantic Monthly which was published in 1959?The article was titled “India’s Masses: The Public that Can’t be Reached” and was a first-hand account by the author Arthur Bonner of his stay in India during the ‘50s. It starts with a revealing episode:

“I first began thinking about India’s communication difficulties three years ago… I stopped at a post office and saw, in a corner, a short spear with two little bells attached to the shaft near the head. I recognized it, from descriptions in books, as a spear carried by dak (mail) runners. I thought it was a relic of the days when the mail was delivered by runners who needed the spear to protect themselves from robbers and wild animals… as they jogged along jungle trails. But the postmaster assured me that he still delivered some of his mail by runners who took three days going out along one route and three days coming back by another. “

He went on to describe the mammoth efforts that went into reaching out to India’s masses, and connecting and uniting them around a common identity of a newly-formed nation– a nation

  • where in many villages people still – 10 years after independence - did not know that British no longer ruled India
  • which had no common language which everyone understood (and still doesn’t have)
  • which was a sort of patch-work collage of the “India” + 562 princely states - each with its own law, norms and even currency!
  • which had a circulation of only 3mn newspapers for 400mn people (in any case, only 15% people could read)
  • which had installed 40 thousand “Community Radios” in villages to connect India (but there were 500,000 villages!)… and so on.The efforts to reach and connect the public were important to keep India together, to create the identity of an “Indian” – and negate the prediction of General Claude Auchinlek (the Commander-in-Chief of Indian Army at the time of Independence), who scorned the “the idea that India is a country, whereas it is a subcontinent as varied as Europe… The British tried to consolidate it but achieved nothing permanent. No one can make a nation out of a continent of many nations.”

    62years into freedom, India is intact, and even though we may have differences, we “know” that we are all Indians… clearly, the efforts of that era to “reach the public that can’t be reached” succeeded

    So why did I recall this article?

    … perhaps because, Independence Day is not just a time to remember those who made it possible, but to also ask the same questions which they must have asked themselves… I mean, whether one is building a nation or an organization, the critical questions remain the same across time - but every era has to find its own unique answers and pointers…

    And so, as a human resource professional, I asked the question:

    How do we reach the public that can’t be reached?

    …what, for instance, would have this 15th August – the Independence Day – meant, as a day-to-day living experience, for:

  • for the vendors and hawkers of vegetables, fruit, meat, fish, snack-foods and a myriad of non-perishable items ranging from locks and keys, soaps and detergents, clothing, vessels to books…
  • for the owners of those numerous stalls and kiosks selling various things and services… the road-side cobblers, barbers, tailors, book-binders, cycle mechanics… the garbage collectors, rag-pickers… construction workers… landless labours
  • for the head-loaders, cart-pullers, camel/bullock/horse-cart drivers ferrying goods/passengers to other places… and of course, the rickshaw and auto rickshaw drivers… the truck drivers…
  • for those who work in/own small workshops that repair bicycles and motorcycles, recycle scrap metal, make furniture and metal parts, tan leather and stitch shoes, weave, dye, and print cloth, polish diamonds and other gems, make and embroider garments, sort and sell cloth, paper, and metal waste… and more.
  • for the ones who remain “invisible” and produce and sell from their homes/shanties (mostly women) as garment makers, embroiderers, incense stick rollers, bidi-rollers, paper bag makers, kite makers, hair band makers, pickle and papad-makers, and others.
  • for the maids, domestic servants, chauffeurs, gardeners… the person who comes to wash the car, to deliver newspaper, milk,…

    Do we, as HR professionals, need to redefine the boundaries “human resources” and reach out, considering that this segment also accounts for:

  • 60% of Net Domestic Product
  • 68% of National Income
  • 60% of National Savings
  • 31% of Agricultural Exports
  • 41% of Manufactured Exports, and
  • 92-93% of total employmentAny thoughts?!…
  • HR profession, Uncategorized, nation building, unorganised sector

    Align!.. Optimize!… Fire!!! - the New HR Mantra

    April 29th, 2009    MadhukarShukla

    Last month, I met an old friend. He had done himself well, and is now the HR Head – or Chief People Officer as he would insist -in a blue-chip company.

    “How have you been?” I asked him.

    “Oh, I am doing well,” he replied.

    “…and how has the current recession affected you?” This was a curiosity for me: what would the HR professionals be doing with people when there is not enough market demand to keep the employees productively employed.

    “Not much, really!! We have managed it well,” he said. “In fact, we just concluded an Employee Alignment and Optimization initiative last week.”

    ‘Employee Alignment and Optimization ” seemed such a sexy term. It conjoured up images of a happy bunch of people being helped by my friend and his HR team to bring their interest and capabilities in-synch with their work and performance.

    “That’s really nice! You mean, you assessed and re-allocated them so that they get to do what they are really capable of doing, and enjoy doing?”

    He looked aghast and uncomfortable. “No! no!,” he said. “This was actually an initiative to disengage about 200 of them from the organization.”

    “You mean, you fired them?!!” I was startled, not being sure how can one “optimize” and “align” people by firing them.

    “No, actually, we didn’t have to fire them, at all,” he beamed, happily. “In fact, as we had planned, it was a voluntary separation. It was really a very smooth process.”

    I was thoroughly impressed. “That’s really remarkable!,” I said with awe. “It says so much about the level of commitment you must have fostered among the people, that they could make such a sacrifice for the larger good of the organization. Imagine!… you send out a mail saying that we need 200 volunteers to leave the organization – and people actually volunteer.”

    My friend looked at me as if I had lost my beans. “Of course, Not! It was not like that at all!!” he almost choked. “This was a very systematic and thorough exercise; we planned it with precision, and with full confidentiality; and we trained our HR and line executives to communicate the choice to the 200 of our employees who had be separated.”

    I was befuddled, “….and what was the choice?”

    “Oh!,” he said with the pride of a general who has cleverly ambushed the enemy. “We told them that they can volunteer to resign; they will have to sign a document to that effect. It was our legal department which suggested this. In return, we will give them 2 months of “sabbatical leave” – “

    “Sabbatical leave! You mean, the company will finance 2 months for their re-education?” I was amazed at this generous gesture, though by now, I had a nagging doubt that there must be a catch somewhere.

    “No, no!, we can’t do that. Think of the costs!” he corrected me. “You know, what with this sensitivity of media about the pink-slips, we had to really think about what to call this interim period. What we actually offered them was 2 months of further employment at half salary, and they don’t have to come to office – actually, they can’t enter office! We also promised to help their outplacement, and they get a decent separation package after 3 months. Depending upon their length of service, they would get 2-months to 10-months of their pay as the severance pay.”

    “…and what if they didn’t accept this offer?”, I was curious – or as Alice would have said, it was getting curiouser and curiouser.

    He laughed, waving his hands in the air. “Actually, there was not much of a choice for them.” he said with some satisfaction. “We had their performance ratings, and other inputs from the line managers, which we could use to retrench them. We told them that, upfront…. our Legal Dept had already put together a strong case for termination for each of them, really!.”

    A stray thought suddenly occurred to me.

    “But tell me,” I asked. ”why did you want to fire – er, sorry, disengage - them in the first place!?”

    He looked at me incredulously, as if I was from some other planet. “Don’t you read the newspapers?” he asked. “I don’t know if this is a cyclical recession or a meltdown, but the point is that we need to cut down costs – and maintain our margins.”

    “Costs!!.. But aren’t employees the “resources” – I mean, Human Resources? I know organizations which even call them “the most precious assets” or “human capital”? How did they suddenly become “cost” to the company?”

    “Ugh! You don’t seem to understand…,” he lapsed into silence for some time. “After all, “resources”, “assets” etc., are just words. The key issue is: whether, as HR professionals, we are contributing to business or not.”

    “But what happens if the business picks up in a year or so, and you need more people?”

    “If that happens, we will have to hire new ones”, he said in a matter-of-fact manner. “The point is that have to maintain our profit margins of 35%…”

    Needless to say, we left each other, puzzled – and the rest of the conversation, somewhat, went on the same tenor…

    And I recalled Jerry Harvey’s classical article: “Eichmann in the Organisation”…

    “… it was not the Nazis only who were to be blamed for what happened to Jews – but also the Jewish Council in Germany. To quote:

    “…the collusive role played by the Jewish councils – the most powerful, respected, and trusted members of the Jewish community – in the liquidation of their own people, including, in the end, themselves…. they compiled lists for the Nazis of persons to be deported… served as police during actual seizure of people and property… “ etc.

    In the contemporary scenario, Adolf Eichmann was the quintessential Human Resources professional, and would have approved of the new HR Mantra:

    Align!… Optimize!!… Fire!!!

    Building HR Strategy, Personal Credibility, Service Orientation, Strategic Thinking & Alignment, Talent Management